Successful European company entering the US market finds Global Response a valuable partner.
Waboba® AB Sweden, developer of the new and exciting impulse water sport item called the Waboba® Ball, which has taken off at retail world wide, is partnering with Global Response for their USA customer service and order fulfillment. Waboba Inc® is handling all sales, distribution, and marketing efforts of the Waboba brand line in North America.
Waboba is an amazing ball which bounces and skips across water – the perfect beach toy. Retail sales in spring of 2008 were extremely high in their initial placement in the USA with some locations reporting retail sales of over 1,200 units during the summer.
Waboba is the amazing ball which bounces and skips across the water. Retail sales in spring of 2008 were extremely high in their initial placement in the USA with some locations reporting retail sales of over 1,200 units during the summer. This year the new company is ready to ship during the high traffic season of Spring Break and is estimating sales to quadruple. Three styles retailing for less than $10 will be offered in 2009 – The Pro, The Extreme, and The Blast – with additional marketing efforts including an in store video display. In addition, more products are planned for 2010.
Global Response will manage all fulfillment operations from customer service and processing of orders, to EDI links with retail customers. Field sales agents and stores will send orders to be entered, processed, picked packed and shipped. Global Response will also design a new web site for Waboba, ready to accept consumer orders to be shipped by the fulfillment center.
Jeff Newkirk, President of Waboba Inc. said this about the relationship with Global Response, “We looked for partners in 3rd party logistics and felt that Global Response provided far more in terms of service, technology, and fulfillment support than anyone else. The fact that they service so many prominent companies speaks volumes about their company, systems, and people”